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Research papers

What the Metaverse Needs from Market Research

The marketplace for brands and services is shifting to the metaverse! Clients are falling over themselves, andothers, to grab a slice of it in parallel?or as an adjunct?to traditional marketing. The metaverse is just like anew market; consumers will...

Catalogue: Creativity. Connections. Community.
Authors: Con Menictas, Brian Fine
Companies: Quality Online Research, Strategic Precision
July 15, 2022
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Citation

Menictas and Fine (2022a, July 15). What the Metaverse Needs from Market Research. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/what-the-metaverse-needs-from-market-research


Research papers

Start With the End in Mind

What if there was a way to bring a laser focus to your research projects that allows you to get more actionableinsights for less budget? A simple switch to thinking about the exact behaviour you want consumers to changecan give you that, and more.

Catalogue: Creativity. Connections. Community.
Author: Elina Halonen
Company: Square Peg Insight
July 15, 2022
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Citation

Halonen, E. (2022a, July 15). Start With the End in Mind. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/start-with-the-end-in-mind


Research papers

#EXPLORE

Brands that have core users that are mostly older than 30 can easily lose their relevance over time, and fail to be aspirational to a new generation of users. Brands such as Victoria's Secret, Gap, UK retailer Debenhams, South African retailer Edgars...

Catalogue: Creativity. Connections. Community.
Authors: Charlene Van Zyl, David Wright, Karlien Kriegler, Marguerite Steyn
Companies: Woolworths, Hello Ara
July 15, 2022
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Citation

Van Zyl, Wright, Kriegler and Steyn (2022a, July 15). #EXPLORE. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/-explore


Research papers

Research in the Metaverse

From computers to mobile devices, screens are embedded in our society and will continue to be oneof the lenses through which consumers engage with a large portion of their lives. When people talkabout the metaverse, they are generally referring to...

Catalogue: Dynamic. Diverse. Digital
Author: Michelle Niedziela
Company: HCD Research
June 20, 2022
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Citation

Niedziela, M. (2022a, June 20). Research in the Metaverse. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/research-in-the-metaverse


Research papers

How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations

Pernod Ricard and Ipsos have implemented decision intelligence to understand consumers' sentiment and behaviour, to unveilnew consumer motivations and preferences about categories, brands and occasions in people's own words and real-lifecontexts....

Catalogue: Future-Proofing and Foresight
Authors: Florence Rainsard, Emmanuel Probst, Benoit Hubert
Companies: IPSOS, Pernod Ricard
April 14, 2022
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Citation

Rainsard, Probst and Hubert (2022a, April 14). How Decision Intelligence Enables Pernod Ricard to Measure and Optimise the Performance of its Brands and their Key Activations. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-decision-intelligence-enables-pernod-ricard-to-measure-and-optimise-the-performance-of-its-brands-and-their-key-activations


Research papers
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Citation

Hernández Laya and Bahamonde (2020a, October 19). Brands with purpose. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/brands-with-purpose


Research papers

Biometric to optimise customer enagement

The consolidation of digital marketing, the appearance of neuromarketing and the evolution of marketing itself have been challenged to improve their strategies, optimise budgets and maximise the effectiveness of advertising campaigns and stimuli....

Catalogue: Latin America 2020 - Insights Festival
Authors: Francesca Castañeda Fassioli, Andrés Botero Cardona
Companies: Belcorp, Synapbox
October 19, 2020
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Citation

Fassioli and Cardona (2020a, October 19). Biometric to optimise customer enagement. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/biometric-to-optimise-customer-enagement


Research papers

Post COVID-19: A brand blueprint for the future

Get ready for the future!As each of us has experienced in all parts of the globe, it's clear that after COVID-19 there will be no going back, for both consumers and companies, and more broadly, as society as a whole. Quite the opposite, we will see a...

Catalogue: Insights Festival 2020
Authors: Rossana Dell'Isola, Veronica Mayne
Companies: , Faster Horses
September 15, 2020
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Citation

Dell'Isola and Mayne (2020a, September 15). Post COVID-19: A brand blueprint for the future. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/post-covid-19-a-brand-blueprint-for-the-future


Research papers

Is it possible to predict human decision-making?

Using qual and quant to understand why consumers really make decisions, not why you think they do.

Catalogue: Fusion 2019
Authors: Nina Kanin, Zehra Odunayo
Company: Streetbees
November 10, 2019
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Citation

Kanin and Odunayo (2019a, November 10). Is it possible to predict human decision-making?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/is-it-possible-to-predict-human-decision-making-